The hydrating formula of this super luxe shampoo works to soften, repair and prevent damage caused by heat styling, colouring and even the sun and the sea making it perfect for Aussie beach babes. Used over time, hair appears healthier, hydrated and softened and will grow longer and stronger – hence the name. Infused with a blend of nourishing amino acids, silky cashmere proteins and mild cleansing agents, this gentle hair cleanser foams into a luxurious lather which we love and it smells divine too.