Chanel Launches Its First Fragrance In 15 Years And It Was SO Worth The Wait

CHANEL has unveiled its brand new fragrance GABRIELLE CHANEL at a private reception at the Palais de Tokyo in Paris – as you do.

The launch is the culmination of a year dedicated to the founder of the House, who, on the heels of the Gabrielle bag launch, is now being celebrated with a luminous and solar fragrance created by Olivier Polge in collaboration with the CHANEL Fragrance Creation and Development Laboratory.

 

So a few short hours after the CHANEL 2017-2018 Fall-Winter Haute Couture Collection show, guests were introduced to the world of the GABRIELLE CHANEL fragrance. We were not invited. Incredible we  know. But we do have some inside info for you all the same.

 

Apparently the super luxe launch was staged to reflect Gabrielle Chanel’s personality: choose your destination, take your own path, become the person you want to be and stay true to yourself. All messages that we at The Beauty Insider live and breathe 24-7.

In keeping with that theme, walls lined with faceted movable mirrors reflected images that multiplied and disappeared as guests moved through the space, and thus served as the antechamber of a maze peppered with Mademoiselle’s favorite quotes.

 

 

Scented niches provided guests with the opportunity to smell the main ingredients of the fragrance (ylang-ylang, orange blossom, jasmine and Grasse tuberose). A room plunged into darkness projected a hologram—an allegory of the bottle exploding into a bouquet of flowers. Damn it. We do so wish we had been there.

 

 

We’re told that the scent of the new CHANEL fragrance wafting through the air only heightened the experience. The bottle was then revealed in a majestic play of shadow and light. The journey came to an end with the exclusive showing of the new advertising film for the GABRIELLE CHANEL fragrance, slated for release on September 1, 2017. Mark that date down!

 

 

Ambassadors and friends of the House in attendance included Kristen Stewart, the face of GABRIELLE CHANEL, along with Pharrell Williams, Katy Perry, Cara Delevingne, Caroline de Maigret, Gaspard Ulliel, Alma Jodorowsky, Kaya Scodelario, Ines de la Fressange, Cécile Cassel, Alessandra Mastronardi, Blanca Li, Rossy di Palma, Zhou Xun and Liu Wen amongst others. Guests were treated to a music performance by Pharrell Williams in the presence of Karl Lagerfeld and danced until the break of dawn. Lucky buggers.