Max Factor Velvet Matte Lipstick, $20.95.

Matte lipstick is still very much on trend and we’re glad of it. Why? Because there’s something terribly elegant and chic about a matte lip especially when it’s a rich plum or even a bold true red. Swoon. This particular one has made our Top 10 because it provides an awesome matte effect and yet feels soft and hydrating on lips. If you ask us it’s perfect.